Advertising
Our agency offers a wide range of services, including outstanding design for advertising, creative advertising campaigns, targeted display advertising, and much more. Immerse yourself in the world of customized solutions that will bring your business into the spotlight.
6 Types of Advertising Design
Position your business for rapid growth and increased earnings by strategically investing in advertising. Elevate your brand awareness among a larger audience through diverse advertising approaches. Crucially, the design plays a pivotal role in driving your advertising goals. Whether you prefer digital ad platforms such as Facebook, Twitter, LinkedIn, YouTube, and Google AdWords, or opt for traditional mediums like newspapers, radio, and local TV, our agency is here to support you. Unlock the potential of strategic advertising investments to achieve a high return on investment, attracting valuable new business to your company. Let us guide you with outstanding communication design that propels your brand to new heights. Ready to elevate your business? Take the plunge and explore the world of tailored solutions that shine the spotlight on your company.
WHAT DDP OFFERS:
Here are some of the best types of advertising made by ddp to promote a product, service or content:
Crafting Targeted Campaigns: Engage your audience effectively through strategic social media advertising.
Maximizing Clicks, Minimizing Costs: Our PPC strategies ensure efficient use of your advertising budget.
Artistry in Print: Transforming concepts into visually compelling print campaigns.
Captivating Audiences: Broadcasting your message with compelling visuals and impactful storytelling.
Striking Impressions: Elevate your brand visibility with strategic out-of-home campaigns.
Personalized Connections: Building direct relationships with your audience through targeted mail campaigns.
Wanna know more?
CONTENT
Social Media Advertising
Social media advertising is a popular choice for small businesses due to its relatively affordable cost and the ability to be highly selective with the targeted audience. For instance, if you own a retail store, you can leverage ad targeting options to narrow down the audience, ensuring that only individuals of a specific demographic living within a certain mile radius of your store are exposed to your social ads. There are various social media platforms available for advertising, including:
Facebook:
Facebook is a great advertising choice for most businesses, because of the widespread adoption of the platform and the relatively low cost of their ads. The platform offers various ad units, including video ads, customer offers, carousel images, lead generation, page likes, event responses, and more. Explore the world of Facebook advertising on the Facebook Business site.
Our advertising and marketing agency particularly leverages Facebook for the following applications:
Employee Branding:
We strategically utilize Facebook to enhance employee branding. Through compelling content and targeted campaigns, we showcase your company culture, fostering a positive identification of employees with the brand.
Lead Generation:
Employing customized strategies, we harness the power of Facebook for effective lead generation. By precisely targeting audiences and delivering compelling content, we generate qualified leads for your business.
Spread News:
Facebook serves as an excellent platform to disseminate news and updates about your company. We capitalize on the reach of this medium to effectively communicate your message and capture the attention of your target audience.
Engage the Target Audience on Controversial Topics:
Recognizing Facebook’s role as a discussion platform, we utilize it to engage your audience in controversial topics. Through strategic participation, we encourage discussions, strengthening the connection between your brand and the audience.
Remarketing:
Leveraging the capabilities of Facebook, we implement remarketing strategies to reconnect with users who have previously interacted with your brand. This ensures sustained engagement and reinforces brand recall.
Whether it’s reinforcing your employee brand, our experts strategically harness Facebook to achieve your marketing objectives.
Instagram:
Instagram emerges as a compelling choice for businesses, especially those with visually appealing brands that resonate with younger audiences. With 60 percent of Instagram’s one-billion users under the age of 30, the platform provides a vibrant space for engagement. Similar to Facebook, Instagram offers a range of targeting parameters, including image ads, video ads, Stories ads, and carousel ads. Additionally, the inclusion of clear call-to-action buttons facilitates driving traffic to your website.
Our advertising and marketing agency strategically harnesses the power of Instagram for the following applications:
Influencer Marketing:
Capitalizing on Instagram’s influencer culture, we craft tailored influencer marketing strategies to amplify your brand’s reach. By collaborating with influencers who align with your brand values, we ensure authentic connections and impactful promotions.
Building Sympathy for a Brand:
Through visually compelling storytelling, we leverage Instagram to build sympathy for your brand. Engaging content, coupled with strategic campaigns, fosters emotional connections with your audience, enhancing brand loyalty.
Employee Branding:
Similar to Facebook, we utilize Instagram to enhance employee branding. Engaging visuals and targeted campaigns showcase your company culture, creating a positive identification of employees with the brand.
Product Unboxing / Testing / Reveals:
Leveraging Instagram’s visual-centric nature, we orchestrate product unboxing, testing, and reveals. This strategy not only generates excitement but also provides an authentic look at your products, fostering trust and interest among your audience.
As your trusted partner in advertising and marketing, we navigate the dynamic landscape of Instagram to maximize its potential for your brand. Explore the possibilities and elevate your brand’s presence on Instagram with our strategic approach.
LinkedIn:
LinkedIn advertising, while slightly pricier compared to other social networks, stands out as an excellent choice for businesses with a business-to-business (B2B) sales model. This is due to its ability to target professionals in specific industries and with certain job titles through LinkedIn ads.
Our advertising and marketing agency specializes in leveraging LinkedIn for the following strategic applications:
Employee Branding:
Utilizing the professional environment of LinkedIn, we strategically enhance your employee branding efforts. Through thoughtfully crafted content and targeted campaigns, we showcase your company’s values and culture, fostering positive identification of employees with the brand.
B2B Networking:
LinkedIn’s B2B networking potential is harnessed to its fullest by our agency. We facilitate meaningful connections within your industry, fostering collaborations and partnerships that drive business growth and opportunities.
Thought Leadership Events:
We utilize LinkedIn as a platform to host events that promote thought leadership and innovation. These gatherings position your brand as an industry leader, fostering engagement and showcasing your commitment to continuous innovation.
Industry News and PR:
LinkedIn serves as a powerful channel for disseminating industry news and PR updates. Our agency maximizes the impact of your news by strategically sharing updates, milestones, and achievements, effectively building your brand’s credibility and reputation.
Insights and Expertise:
Leveraging LinkedIn’s professional community, we share valuable industry insights. By curating and disseminating relevant information, we position your brand as a trusted source of expertise, garnering attention and engagement from your target audience.
While LinkedIn advertising may come at a premium, our agency ensures that your investment translates into strategic and impactful campaigns, reaching the right professionals and decision-makers within your target industries. Elevate your B2B presence on LinkedIn with our specialized advertising and marketing expertise.
It is important to emphasize that our agency consciously abstains from offering TikTok services. Currently, we do not provide specific services for TikTok. Our focus is on delivering tailored solutions to our clients on platforms that align best with their individual needs and goals.
Pay-Per-Click Advertising
Pay-per-click (PPC) advertising is a type of online advertising where advertisers pay a fee every time a user clicks on one of their ads, usually through a search engine. Advertisers bid on ad placements within the search engine, meaning they set a maximum price they’re willing to pay for a user to click on their ads. If a person sees your ad but doesn’t click on it, you aren’t charged anything. The most common platforms for PPC advertising are Google Ads and Bing Ads. PPC advertising is a form of search engine marketing (SEM). Visual Advertising as a pay-per-click campaign supports remarketing goals and has a strong subliminial marketing effect. As you build omnipresence of your visual branding on a variety of platforms where your target audience is striving.
Print Advertising
Print advertising used to be the primary advertising method for businesses before the advent of digital advertising. Now, print ad revenues are shrinking and as a small business owner you may find the cost is much higher than the cost of digital and social advertising. It’s also more difficult to measure the success of your print advertising campaigns, since it’s almost impossible to prove how many people who saw your ads in print went on to make a purchase at your store or become a client of your business. But, for some local businesses or businesses that target older, less digitally engaged audiences, print advertising can still be a good choice for your ad spend. Print advertising includes newspaper ads, magazine ads and ads in brochures and flyers. We at ddp find that print advertising isnt dead at all or only for seniors. print advertising is a niche supporting choice and well spent budgets as long you know where to go, how to design and how to track your success. One special of us is augmented reality in print and print advertising to support omnipresence for a special offer or to growth your recognizability of your brand.
Broadcast Advertising
Broadcast advertising includes mass-market media like TV and radio. While broadcast advertising, especially TV ads, can be cost prohibitive for small businesses, if you have local TV and radio stations near you, contact well selected formats, reuse clips on your website and social media and on public signage ore inside local theatres, the cost might be more affordable and the audience could be highly relevant to your local business.
Out-of-Home Advertising
Out-of-home or outdoor advertising refers to any advertising that reaches people when they’re outside of their homes. This includes billboard ads, digital signage, transit ads (i.e. bus shelters, train ads, subway stop ads, etc.), street furniture ads and ads in sports venues. Out-of-home advertising can be quite expensive, so be sure it fits with your advertising budget. but a good communication concept comes with a solution for that. pro active work making contacts with private estate owners, sponsoring public mobiliar or sport clubs and an intense PR-campaign alongside your efforts can decrease costs and support chain building of one campaign leading to another.
Direct Mail Advertising
Direct mail advertising involves all forms of ads that are delivered to a person’s home through the mail. This includes, brochures, catalogues, sales letters and newsletters. While direct mail is a less popular advertising method for small business than digital advertising, it can be successful if you develop a creative, visually appealing direct mail campaign. Direct mail ads enable you to deliver your message one-on-one to local consumers and to reengage your existing customers. the real value of direct mailing is your dataset. you can grow and upvalue your datasets of leads and customers and you can gain a new variety of data for each dataset. for example: You sent out newsletters via mail, but you want a stronger connection with your target audience. the opening rate is decreasing. try out sending newsletter using whatsapp business. the opening rate is 3 times higher, the subscription now includes telephone data. good idea? contact us
HOW TO
WORK WITH DDP
Step 1: Analysis
We begin every collaboration with a thorough analysis of your market position, target audience, and competitive environment. These insights form the foundation for our creative strategies.
Step 2: Concept Development
Our creative minds come together to develop innovative concepts that convey your message in a unique way. We ensure that every detail aligns with your business goals.
Step 3: Implementation
From designing your logo to implementing comprehensive advertising campaigns, we bring the developed concepts to life. Quality and precision are our top priorities.
Step 4: Monitoring and Adjustment
We don’t stand still. Through continuous monitoring of results, we adjust our strategies to ensure that your business stays in focus and grows successfully.
Why ddp?
We combine creative brilliance with strategic thinking to ensure that your brand not only looks good but is also effective.
Your satisfaction is our success. We work closely with you, listen to your needs, and translate your vision into compelling designs.
With 20+ years of experience in design and marketing, we stay up-to-date with innovations to provide you with groundbreaking solutions.